Planet Reports

The placement of Moon can make a lot of difference in the way a person lives his/her life. Most importantly Moon represents your mother, emotions and mind. Its exaltation sign is Taurus and it is said that with this placement the mother will be spiritual and would play a vital role to instil all the good moral values in the child and would make him/her spiritual. But if the moon is weak in horoscope then the person will be apathetic and will suffer mentally, repeating the mistakes again and again.

Moon in House-8

The Moon in the 8th house generally indicates a mysterious and hidden mother figure or difficulties in the relationship with her. Your early childhood may have been disturbing. Being in this placement, you may be oversensitive emotionally or psychologically. There may be a natural interest in mystical subjects, and you may be naturally psychic. The Moon can show legacy through the mother. The mother may be interested in the occult. For women the Moon here can give reproductive problems. You may be secretive in expressing your feelings. You may have a deep mind and innate understanding of others. If the Moon is afflicted, you may lose your mother early in life. The Moon in the 8th house always gives you a strong attractive or sensuality.

Moon in Aries

Moon in Aries is a favorable position as it is goverened by the planet Mars which is a friend of the Moon. Moon is considered your mind and in Aries you start to think like Mars which is a soldier. You will be aggressive but honest. You will believe in your instincts and will take quick decisions without a forethought. This can make you feel restless and hasty. You will be your own motivation and will be active in performing duties.

Advanced Planet Analysis & Insights

Mars represents our will power, courage, fighting ability, aggression, anger, soldier, male friends, fighter, land(real estate) etc. Mars is a fiery planet and loves action in life and according to the placement in the horoscope can tell about the ability of the person to take actions. Also the position of Mars can show the way a person would fight in life, that is , either legally or illegally. Since Mars is an aggressive planet, it is considered a natural malefic, but defines the will power of a person.

Mars in House-9

Mars in the 9th house gives an argumentative nature and indicates that you can debate with teachers and spiritual preceptors. You may have conflicting views and can be dogmatic and rigid in your own beliefs. This can be a bad placement for religious fanatics and the like. Mars does not always promote spirituality, but it does give self-righteousness. Mars can give heroic acts of generosity. You are adventurous, impulsive spirit and like traveling. Mars here can show interest in scientific and technical learning. Mars here also shows luck through the sibling.

Mars in Taurus

Mars in the earth sign Taurus is comfortable because both represent hardwork. Mars is happiest in the earth signs. You are determined and due to influence of Venus you will be strongly attracted to beauty. You will take interest in music and luxuries. However this placement also shows that you can have high sexual drive.

Related Planets with Mars

1. Mars-Venus

Mars and Venus are neutral to each other. Mars is passion and Venus. Now you may think that this conjunction/mutual relationship will make you a passionate lover but this is only possible when both the planets are in the best dignity i.e. in exalted or friendly signs. This is why it is a tricky conjunction to have. If you have this conjunction in good dignity then this can make you a loyal person and one who is committed for the relationship. You will definitely be a passionate lover. But If even one of the planets in your chart is not well placed i.e. in bad dignity, then this can give boost to negative/lower traits of both the planets. This can increase your aggression and you will become violent which is represented by negative Mars and in the same way this will excessively make you indulge in sex, love for luxury which is represented by Venus. Here, it can make you someone like a sex addict or someone who sexually abuses others. This can also show that you yourself have faced sexual abuse in life. You will be a very possessive in your relations and as Mars also represents capture, it will be hard for you to let go and forget the relationship and can go to any extent to bring back and keep a hold on it. But mainly due to the aggression in relations you will face issues in love matters.

Advanced Planet Analysis & Insights

Mercury represents our communication and marketing skills, logical thinking, memory, quick decision making etc. It also represents calculation so if you are really good with calculating numbers without the use of computers, then you can say that Mercury is well placed and is favourable. In Astrology it is considered as prince among the planets and so it generally represents young age. Mercury is a neutral planet and it behaves like the planet it sits with. Its maturity age is considered as 35 years.

Mercury in House-12

Mercury in the 12th house can give you a worrying nature or cause you to think excessively. You may have difficulty communicating, which may be diffusive or scattered. You may also lack good hand/body coordination. Mercury can make you interested in the pursuit of esoteric or mysterious knowledge. Although you are a light sleeper, dreams may be a source of higher communication for you in some cases.

Mercury in Leo

Leo is ruled by the Sun and planet Mercury represents intellect. When Mercury is posited here it will give you noble ideas. Leo is friendly to Mercury so it performs well here. Since Mercury here expresses qualities of the Sun, which shows authority, it will give you a commanding tongue with a mix of creativity.

Related Planets with Mercury

1. Sun-Mercury

Sun and Mercury are the two planets that are always around each other. 90% of the times these two are found to be in the same house and is a very common yoga found in the birth charts of most people. Does this mean they all get the same result? NO. It depends on degree wise closeness in the conjunction/mutual relationship and anything within 10 degrees is considered a good conjunction/mutual relationship. This Yoga is commonly known as Buddha-Aditya yoga in Astrology in which Buddha means Mercury and Aditya means the Sun. If you have this conjunction/mutual relationship in your horoscope then it is generally said that this makes you a highly intelligent person as Mercury's intellect is now further enhanced by the Sun's light. This doesn't mean that everybody with this conjunction/mutual relationship will become scientists but this will make one grasp things faster than others. Information will matter to you a lot and you may be always looking for it. You will have a fiery way of communication both with speech and writing so your career can be related to counselling or communications and may have to travel a lot. You may not be liked by all in your office due to your fiery way of speaking. Generally planets undergo combustion when they come in close degrees with the Sun but this is not the case with Mercury. This conjunction/mutual relationship is different from the rest in that Mercury is not really impacted by combustion by the Sun as it is always near to the Sun and is used to its heat. But if Mercury is at exact same degrees then you may have issues regarding communication with siblings and expressing your ideas. Otherwise it's a good conjunction/mutual relationship to have in your birth chart.

2. Mercury-Jupiter

With this conjunction/mutual relationship one thing is true that your are a very learned person with a strong knowledge base. Both these planets represent teaching and even if you are not a teacher, you will work like one. You will be a student of learning for all your life and will keep on gathering information. Jupiter gives spirituality and Mercury is your communication, so this can show that you converse in a spiritualistic way and like to share your wisdom with others. Because of your strong knowledge base you will be an excellent counsellor for any matter of life. Mercury also represents travels and this can show that you like to gather information by travelling to various places especially of historical or informational significance. Generally with this combination you will acquire knowledge with respect to the house this conjunction/mutual relationship takes place in, for example, when placed in the 8th house, you will show interest in the occult sciences and most of your information will be based on the same. However, both these planets are inimical to each other which will fill you with frustration as you may feel that you didn't get the reward you deserved. Overall it's a good conjunction/mutual relationship to have.

Advanced Planet Analysis & Insights

Jupiter is the most benefic planet in Astrology and there is no such thing as enough when said about Jupiter. Jupiter represents wisdom, knowledge, teacher, law, religion, literature, philosophy, optimism, hope and is the main significator of wealth. It also signifies children and husband for a girl. It makes you very religious and spiritual but with all these qualities it gives Obesity as well, as it is the planet of expansion. Jupiter is considered as teacher of all Gods and its maturity age is 16 years.

Jupiter in House-6

Jupiter in the 6th house can give rise to enemies and health problems and allow these things to flourish. However, Jupiter will also provide some luck in fighting against these if it is well placed by sign and aspect. Jupiter in the 6th may indicate that your daily work involves teaching or legal duties. It gives a positive attitude towards healing and self-improvement techniques. If Jupiter is afflicted, it can give rise to some ailments such as laziness or indulgence. Jupiter is a little debilitated in the 6th house, which provides obstacles in higher learning, difficulties in having children, difficulty in earning wealth. It may also make you anti-religious and rebellious.

Jupiter in Aquarius

Saturn rules the sign Aquarius and is one of the best signs for Jupiter to be in as now the natural benefic Jupiter is in the humanitarian sign of the Zodiac. Here Jupiter elevates the philosophical and humanitarian tendencies of this sign and makes you such a person. You are impartial and unbiased in your approach and always favour justice. You show compassion towards others and with your intelligence you find solutions to your problems creatively.

Related Planets with Jupiter

1. Sun-Jupiter

Sun and Jupiter are both strong and fiery planets. This conjunction/mutual relationship is considered highly favourable as both the planets are natural best friends. Here the qualities of Jupiter are being enhanced and illuminated by the light of the Sun and the person becomes highly knowledgeable. This combination is all about gaining knowledge & wisdom and sharing it with others. If you have this combination in your chart then prima-facie you will be a learned person and are highly intelligent. You will gain wisdom in your life and will use it for the well being of others. As Sun represents father, this can show that your father's career can be related to guidance and teaching/counselling. Sun also represents a King and Jupiter a Counsellor and this conjunction/mutual relationship can show that either your father or you can work as a minister or any other high official in the Government. Now-a-days it can be a Government advocate. We saw how Sun illuminates the qualities of Jupiter, but the opposite is also true. Jupiter, which is the planet of expansion, expands your career, authority and ego. You will also benefit from your father. You can work in Medical related field as Jupiter represents Biology. But these results can get delayed if your Jupiter comes too close to the Sun in your chart i.e. Combust. With all these favourable aspects of this conjunction/mutual relationship, however, comes a negative trait. Your ego can be a problem for you and so here, to reap the best results of this conjunction/mutual relationship the only key is to keep your ego in check. Overall, this is a really good combination to have.

2. Mercury-Jupiter

With this conjunction/mutual relationship one thing is true that your are a very learned person with a strong knowledge base. Both these planets represent teaching and even if you are not a teacher, you will work like one. You will be a student of learning for all your life and will keep on gathering information. Jupiter gives spirituality and Mercury is your communication, so this can show that you converse in a spiritualistic way and like to share your wisdom with others. Because of your strong knowledge base you will be an excellent counsellor for any matter of life. Mercury also represents travels and this can show that you like to gather information by travelling to various places especially of historical or informational significance. Generally with this combination you will acquire knowledge with respect to the house this conjunction/mutual relationship takes place in, for example, when placed in the 8th house, you will show interest in the occult sciences and most of your information will be based on the same. However, both these planets are inimical to each other which will fill you with frustration as you may feel that you didn't get the reward you deserved. Overall it's a good conjunction/mutual relationship to have.

3. Jupiter-Saturn

Jupiter and Saturn share a neutral relationship and this conjunction/mutual relationship is both a good and bad one to have in your chart. Here, Saturn will be dominant, as always, and will gives results according to its own nature. Saturn delays everything and Jupiter is pure knowledge, it represents your teachers and gurus in life, your beliefs, right morals, your education too. Here, Saturn puts restriction on the qualities of Jupiter and delays them in the initial years, that is, Saturn will cause some delay in getting your early education and it is generally before your 30s that you will not find the right teachers or gurus in your life. You will lack good guidance and will not hesitate to question your teachers regarding their knowledge base and teaching. There will always be a clash of opinions between your teachers/ gurus and you. All the benefits regarding Jupiter will be delayed in life but you will always be effortful in completing your education. Although you will be hardworking, your belief system will develop better in the later part of the life. It's only in your 30s that you will get clarity and positive results of this conjunction/mutual relationship. You will develop right morals and beliefs with patience and perseverance and even though you were not able to get good teachers in the early part of your life, you will have the opportunity to learn from wise/old teachers in the later part of it.

Advanced Planet Analysis & Insights

Venus by nature is a natural benefic planet which represents convenience. Vehicles, liquid money or anything that helps make our life comfortable comes under Venus. Venus is the main signifactor of marriage and represents wife or girlfriend for a man. Not only that, all the relations are dependent on Venus in the chart as it is its natural signifactor. Beauty and love is also Venus. Your desires are represented by Venus which are the cause of all problems in life. Its Maturity age is around 25 years.

Venus in House-1

This placement usually adds beauty and sensuality to the personality. You have a sweet personality and charming manners. You are diplomatic, romantic, artistically inclined, and feminine. You are loving and compassionate if Venus is well placed. Generally, childhood is sweet and easy. You are conscious of your appearance and like to beautify yourself.

Venus in Virgo

Venus is not considered favorable and performs poorly here as now it comes in its debilitation sign Virgo. Most of the good qualities of Venus are dampened here and if you have this placement then you will face difficulty in the matters relating to Venus. The sign Virgo is mostly concerned with clinical attitudes towards purity and cleanliness which is quiet opposite to Venus's sensuality and affection and so you will find it difficult to express the same. You can also be a little prudish in love and can show little interest in sex. You will face trouble in finding you love partner and can have attraction towards platonic relationship but will be a loyal partner.

Related Planets with Venus

1. Mars-Venus

Mars and Venus are neutral to each other. Mars is passion and Venus. Now you may think that this conjunction/mutual relationship will make you a passionate lover but this is only possible when both the planets are in the best dignity i.e. in exalted or friendly signs. This is why it is a tricky conjunction to have. If you have this conjunction in good dignity then this can make you a loyal person and one who is committed for the relationship. You will definitely be a passionate lover. But If even one of the planets in your chart is not well placed i.e. in bad dignity, then this can give boost to negative/lower traits of both the planets. This can increase your aggression and you will become violent which is represented by negative Mars and in the same way this will excessively make you indulge in sex, love for luxury which is represented by Venus. Here, it can make you someone like a sex addict or someone who sexually abuses others. This can also show that you yourself have faced sexual abuse in life. You will be a very possessive in your relations and as Mars also represents capture, it will be hard for you to let go and forget the relationship and can go to any extent to bring back and keep a hold on it. But mainly due to the aggression in relations you will face issues in love matters.

2. Venus-Saturn

Venus and Saturn are natural friends. Venus represents love and relations, whereas Saturn gives delays and frustration in your life. Saturn will be dominant here and generally, no matter in which house Saturn sits, its basic job is to create delays and hurdles, atleast till mid 30s. whatever we hate is Saturn and it can be called as natural enemy for all because no matter how good, delays are a inevitable. Here, Saturn creates delays regarding things related to Venus and it is only after experiencing the bad side of things is when you slowly get better with hardwork and perseverance. It's not necessary that you won't get into relationships before your 30s, you will, its just that those relationships will be meaningless and rubbish and will only be a source of grief to you. But it is generally in the second part of your life that you will find true and meaningful love which lasts forever and so it is advised that you marry only after you cross your 30s for a healthy and peaceful married life. Not only relations but also other factors like luxury, arts, wealth, creativity etc. that are related to Venus will take time to develop but surely will. You will be prosperous and with time you start to get the realisation of the importance of others and manage your every relation and have a strong belief system but you can be somewhat strict and serious in those matters. With this conjunction/mutual relationship you can get into the fields of finance and creativity and will do very well there.

Advanced Planet Analysis & Insights

Saturn is limitations and constrictions. Saturn is the planet that gives structure to life. It is discipline, rules, law, justice, and gives delays in life. Saturn is also the karaka of detachment. Saturn is perceived as that strict teacher who would teach you things and then later would take a test as well. Saturn shows you the reality and makes you work hard for the matters related to the houses connected with Saturn in the chart. Saturn is the lord of karma and reminds us of taking care of our actions.

Saturn in House-7

Saturn in the 7th house tends to cause separation, coolness in relationship, lack of intimacy, lack of available choice of partners and sometimes older partners or those who are more mature. However, if well placed, Saturn can give extremely stable and enduring marriages, but there is still some alienation or marked differences between you and your partner. You may stick to the partner for practical concerns rather than emotional ones. Saturn will bring an authoritarian, disciplined and serious attitude towards relationship. Saturn can also deny relationship and is said to be good for the pursuit of an ascetic life. If Saturn is strong, such as occupying its exaltation sign Libra. The public may regard you as an authority figure or leader.

Saturn in Pisces

Pisces is ruled by Jupiter and among all the water signs Saturn functions better here. Saturn is considered well here because Saturn also represents mysticism and this creates a beneficial combination for your spiritual development. Saturn gives you the ability to concretize and put boundaries to the Pisceam realm of creativity. You can also become indulgent in intoxication and can cause problems for yourself due to this placement. Overall, Saturn in Pisces is said to do well.

Related Planets with Saturn

1. Jupiter-Saturn

Jupiter and Saturn share a neutral relationship and this conjunction/mutual relationship is both a good and bad one to have in your chart. Here, Saturn will be dominant, as always, and will gives results according to its own nature. Saturn delays everything and Jupiter is pure knowledge, it represents your teachers and gurus in life, your beliefs, right morals, your education too. Here, Saturn puts restriction on the qualities of Jupiter and delays them in the initial years, that is, Saturn will cause some delay in getting your early education and it is generally before your 30s that you will not find the right teachers or gurus in your life. You will lack good guidance and will not hesitate to question your teachers regarding their knowledge base and teaching. There will always be a clash of opinions between your teachers/ gurus and you. All the benefits regarding Jupiter will be delayed in life but you will always be effortful in completing your education. Although you will be hardworking, your belief system will develop better in the later part of the life. It's only in your 30s that you will get clarity and positive results of this conjunction/mutual relationship. You will develop right morals and beliefs with patience and perseverance and even though you were not able to get good teachers in the early part of your life, you will have the opportunity to learn from wise/old teachers in the later part of it.

2. Venus-Saturn

Venus and Saturn are natural friends. Venus represents love and relations, whereas Saturn gives delays and frustration in your life. Saturn will be dominant here and generally, no matter in which house Saturn sits, its basic job is to create delays and hurdles, atleast till mid 30s. whatever we hate is Saturn and it can be called as natural enemy for all because no matter how good, delays are a inevitable. Here, Saturn creates delays regarding things related to Venus and it is only after experiencing the bad side of things is when you slowly get better with hardwork and perseverance. It's not necessary that you won't get into relationships before your 30s, you will, its just that those relationships will be meaningless and rubbish and will only be a source of grief to you. But it is generally in the second part of your life that you will find true and meaningful love which lasts forever and so it is advised that you marry only after you cross your 30s for a healthy and peaceful married life. Not only relations but also other factors like luxury, arts, wealth, creativity etc. that are related to Venus will take time to develop but surely will. You will be prosperous and with time you start to get the realisation of the importance of others and manage your every relation and have a strong belief system but you can be somewhat strict and serious in those matters. With this conjunction/mutual relationship you can get into the fields of finance and creativity and will do very well there.

3. Saturn-Rahu

Saturn is the lord of justice and time. This conjunction/mutual relationship can result in either good or bad. When in positive aspect you will develop a deep curiosity and interest in studying foreign languages or about their architecture and culture. You will be a ruthless go getter. In its negative aspect it will make you depressive and mentally weak. You will feel negativity all the time. You will often question about your existence in this world and would even wish for death. You will be emotionally dry and will lack the sensitive nature. You will not be empathetic rather will hurt people around you from your talks. You will be selfish, greedy, pessimist and a hypocrite person. With this combination you will initially face struggles and obstacles in your life. People having professions like politician, rulers and dictators mostly have this kind of combination. This combination is also known as Shapit yoga. All this frustration is because of the polarity between these two planets and how they behave naturally. Where on one hand Rahu will give you desires regarding the house this combination takes place in and with this you would want to go forward with full force but won't be able to as now Saturn will become a block and make you realise that you will only achieve this particular thing after a lot of hard work and delayed time. This will happen every time and thus will fill you with all the frustrations. Other way of putting it could be that now Rahu will take up the traits of Saturn i.e. delays, frustration, hardwork and then increase them manifolds. This is why it is also known as shapit yoga. It is said that the only way to deal with this situation is to surrender to it. Work hard and have immense patience for favourable results.

Advanced Planet Analysis & Insights

Rahu is illusion and an imaginary planet and is generally knows as the North node of Moon. According to Vedic astrology, Rahu is malefic as it is a materialistic planet and hinders the path to moksha. Rahu represents obsession, fame, wealth, success, foreign lands, Medicines, Drugs, movies, social media or any kind of intoxication. Cheating is also associated with Rahu. Rahu is uniqueness in life and can show someone who breaks the old traditions of the society and has an out of the box thinking.

Rahu in House-5

This combination can either bring out the best version of you or can produce the worst type. The mental energy that this placement gives is abundant and if used wisely can do wonders. Rahu in the 5th house will make you a person of strong intellect, highly creative, photographer, confident, and studious. Most actors and actresses have this kind of placement as it governs the mass media and cinema. Rahu in its lower principle can make you crook, evil or even a thief. Your education period will not be continuous and might involve some breaks.

Rahu in Capricorn

Capricorn is the last earth sign of the zodiac which is highly disciplined. It is ruled by the planet Saturn. Rahu’s positioning in Capricorn is a friendly one and it will provide you with all the material success in your life. You will not be in favour of getting restricted only to your home and will be very ambitions with concrete goals in your life. You will be focused on your career. You will love your family and spending some quality time with them will be your top priority. But you will encounter a constant scuffle between your career life and family life and hence harmony in your family life will be much important if you want to excel in your career life. In short your career and family life will go hand in hand. You will be tight-lipped about your feelings to others and will have a tightly knit circle only comprising your loved and trusted ones. If your mental peace is unstable due to family issues then you can be the worst one to mess with. Rahu can help you very much in shaping your career life only if your internal emotions are balanced. As Capricorn is a slow sign hence success will not be gifted to you easily. You have to come out of your bubble and have to be bold. Because of your shy nature you most probably will achieve success in the latter half of your life. People having profession as mass leaders, politicians, organizers, managers or working in big companies have this placement. If you want to excel in your career front you need to have patience and preservance. This positioning produces both gems and stones. If you have strong determination to do things against all the odds then Rahu will bestow its luck to you but if you withdraw yourself on getting afraid then you will end up being a hermit and useless person. Once you achieve the success it will last long. Sir Albert Einstein had this kind of placement and because of his intense dedication towards his research his family suffered a lot. This placement made him a legend.

Related Planets with Rahu

1. Saturn-Rahu

Saturn is the lord of justice and time. This conjunction/mutual relationship can result in either good or bad. When in positive aspect you will develop a deep curiosity and interest in studying foreign languages or about their architecture and culture. You will be a ruthless go getter. In its negative aspect it will make you depressive and mentally weak. You will feel negativity all the time. You will often question about your existence in this world and would even wish for death. You will be emotionally dry and will lack the sensitive nature. You will not be empathetic rather will hurt people around you from your talks. You will be selfish, greedy, pessimist and a hypocrite person. With this combination you will initially face struggles and obstacles in your life. People having professions like politician, rulers and dictators mostly have this kind of combination. This combination is also known as Shapit yoga. All this frustration is because of the polarity between these two planets and how they behave naturally. Where on one hand Rahu will give you desires regarding the house this combination takes place in and with this you would want to go forward with full force but won't be able to as now Saturn will become a block and make you realise that you will only achieve this particular thing after a lot of hard work and delayed time. This will happen every time and thus will fill you with all the frustrations. Other way of putting it could be that now Rahu will take up the traits of Saturn i.e. delays, frustration, hardwork and then increase them manifolds. This is why it is also known as shapit yoga. It is said that the only way to deal with this situation is to surrender to it. Work hard and have immense patience for favourable results.

Advanced Planet Analysis & Insights

Ketu is our accomplished past life deeds and so in this life we feel detached with the things related to the house in which ketu sits. Ketu is isolation and separation. It represents spirituality and moksha. In fact it is Ketu that shows whether a person will attain moksha in this lifetime or not. Consequently Ketu represents mysticism, occult, astrology, numerology or any other spiritual subject but much will be dependent on the position of Ketu in horoscope. since it's a demon, It is a malefic planet.

Ketu in House-11

Ketu in the 11th house will make you a self-absorbed personality having few or no friends. It will also create some misunderstandings with the elder brethren. As a parent you will be highly concerned for your children. Nostradamus who was responsible for inventing most of the contraptions in the 20th century had this kind of placement.

Ketu in Cancer

Cancer is one of the most emotional and kind zodiac sign in the list. It is represented by the Crab and is ruled by the Moon. Ketu’s positioning in Cancer would make you a person who is full of feelings and emotions especially due to your past life experiences. Your family and home will always be the apple of your eye. They would mean the world to you. You will possess the warmth and caring nature of the crab. You will be empathetic and extremely helpful to the needy one’s. Because of the strong bond and love you share with your family specially your mother you will be bit reluctant to come out of your Cancerian shell. To the people around you may appear very calm and composed many times on the outside but on the counterpart you may be highly disturbed and strung inside. The first half of your life can be quite tough with many ups and downs but comparatively the second half will be much better and relaxed. The presence of Ketu will always make you deprive of joy with respect to certain matters like home, relationship with your mother, emotional needs, property matters, childhood happiness etc. You may find little obstruction in getting into professions like nursing, hospitality, dairy farming, driving, restaurant business etc. You can be a bit lazy according to the circumstances and can go back to your shell. Ketu has the capacity to provide you with the sense of complete peace and bliss within yourself which is very important but at the same time Ketu considers Moon as its worst enemy and it is not advised to expect the material prosperity unless there are other powerful factors.

Advanced Planet Analysis & Insights