Planet Reports

The placement of Moon can make a lot of difference in the way a person lives his/her life. Most importantly Moon represents your mother, emotions and mind. Its exaltation sign is Taurus and it is said that with this placement the mother will be spiritual and would play a vital role to instil all the good moral values in the child and would make him/her spiritual. But if the moon is weak in horoscope then the person will be apathetic and will suffer mentally, repeating the mistakes again and again.

Moon in House-9

The Moon in the 9th house makes you very popular for your caring and generous spirit. You are greatly attracted to foreign travel or foreigners and interested in philosophy, religion, or spiritual matters. You are fortunate through the mother. Your outlook on life may change a great deal, but you adhere to a strong sense of caring. You are nurtured by teachers throughout life and also by your faith in higher things.

Moon in Libra

If you have your moon in the sign of Libra then you are a broadminded person and will strive to establish and maintain equilibrium which makes you feel somewhat emotionally secure. You will feel a need to be in a relationship without which you may feel incomplete. Since the moon is in an Air sign, establishing great bonds will come naturally to you. Libra is ruled by Venus and your moon here will make you love and admire beauty and have a positive outlook towards life.

Related Planets with Moon

1. Moon-Jupiter

This is one of the most auspicious conjunction/mutual relationship in Astrology and is known as Gaj-Kesari yoga. If you have this yoga in your chart then you are a very lucky person as this can give you all the worldly pleasures and luxuries. You will feel like a king in your life. Both these planets are natural benefics and natural friends and generally give good results. But still, being in good dignity, in the right house, and having proper dashas are also important factors that should be taken into consideration. This conjunction/mutual relationship is benefic for you even if it is not strong enough and gives expanded benefits from mother and maternal relatives. You will surely be highly knowledgeable and will acquire higher education. Your mother can be an immense source of wisdom and fortune for you and you will remain highly optimistic and faithful in every phase of your life. This conjunction/mutual relationship also shows that either your mother or you can be a teacher or a counsellor in profession. If placed in wrong dignity then this can show that you blind follow your mother to an extent where no matter what she does, you will never find her at fault. Overall it is a very good conjunction/mutual relationship to have in a chart.

2. Moon-Saturn

Moon is your mind whereas Saturn mostly brings stress and sadness in life. You can figure by this that this will effect you thinking in a negative way. This conjunction/mutual relationship will create a lot of stress, especially in the 1st half of your life. Your emotions will be damaged here and you may not get what you expect from life. You will find that you suppress your emotions most often and this fills you with further frustration. As Moon represents mother, this conjunction/mutual relationship can show a lack of nourishment from Mother. Stress in the early life will also be due to the responsibilities that you get which makes you a serious person. You can also get into depression due to these reasons. You will generally be the mature one out of all your friends due to which in early life, you may not be able enjoy the things that your friends do but it is this seriousness from the early age that will make you a legend as every legend has his/her early age disturbed. Even though the conjunction/mutual relationship is not a good one to have, this can be very useful in Meditation. This conjunction/mutual relationship can show that you are able to limit your thoughts which is needed for meditation.

Advanced Planet Analysis & Insights

Mars represents our will power, courage, fighting ability, aggression, anger, soldier, male friends, fighter, land(real estate) etc. Mars is a fiery planet and loves action in life and according to the placement in the horoscope can tell about the ability of the person to take actions. Also the position of Mars can show the way a person would fight in life, that is , either legally or illegally. Since Mars is an aggressive planet, it is considered a natural malefic, but defines the will power of a person.

Mars in House-12

Mars in the 12th house may be very active in 12th house affairs, such as overspending, sexual escapades, or can signify an intense involvement in esoteric matters. You tend to overspend your energies, leading to exhaustion, etc. You may lack courage or initiative in life. Your relationships with siblings may be distant. You or your siblings may prosper in foreign lands.

Mars in Capricorn

Capricorn is the exaltation sign of the Mars and Mars is the best here. You are determined person and are capable of having great practical achievements. Capricorn is ruled by the planet Saturn which shares inimical relationship with Mars. Nothing comes easy for you. You have to work hard in order to achieve something and Mars provides you with that energy. You can also come out to be a workaholic person . This can be a harsh, cruel placement because Mars can be rutheless and one pointed. It can also cause problems in your relations with your loved ones.

Related Planets with Mars

1. Mars-Venus

Mars and Venus are neutral to each other. Mars is passion and Venus. Now you may think that this conjunction/mutual relationship will make you a passionate lover but this is only possible when both the planets are in the best dignity i.e. in exalted or friendly signs. This is why it is a tricky conjunction to have. If you have this conjunction in good dignity then this can make you a loyal person and one who is committed for the relationship. You will definitely be a passionate lover. But If even one of the planets in your chart is not well placed i.e. in bad dignity, then this can give boost to negative/lower traits of both the planets. This can increase your aggression and you will become violent which is represented by negative Mars and in the same way this will excessively make you indulge in sex, love for luxury which is represented by Venus. Here, it can make you someone like a sex addict or someone who sexually abuses others. This can also show that you yourself have faced sexual abuse in life. You will be a very possessive in your relations and as Mars also represents capture, it will be hard for you to let go and forget the relationship and can go to any extent to bring back and keep a hold on it. But mainly due to the aggression in relations you will face issues in love matters.

2. Mars-Saturn

Mars and Saturn are two strong malefic planets and are inimical to each other. Where on one hand Mars shows quickness and go getting attitude, on the other, Saturn slows down everything and delays it. As you can see that they are quiet opposite, so, this causes a planetary war in the house where this conjunction/mutual relationship falls. This is one of the most stressful combinations to have in a chart as this increases the struggle for almost everything. Having this conjunction/mutual relationship in your chart is not favourable as it will create a lot of stress in your life due to the delays. Due to this placement nothing comes easy and early for you and you will have to put repetitive efforts for achieving your goal which can make you sad at times. The biggest benefit that you can get out of this conjunction/mutual relationship is that you will become a very hard working person especially relating to the matters in which this conjunction/mutual relationship takes place. Since Mars is a soldier and Saturn is law, this can show that you can be related to the Law field and will be very law abiding, given good dignity of planets. You can be tech- savvy but if their dignity is not good then chances of accidents will be much more and instead of abiding by law you become a rebel. Still you will work hard and reap the good results with constant and long term efforts.

Advanced Planet Analysis & Insights

Mercury represents our communication and marketing skills, logical thinking, memory, quick decision making etc. It also represents calculation so if you are really good with calculating numbers without the use of computers, then you can say that Mercury is well placed and is favourable. In Astrology it is considered as prince among the planets and so it generally represents young age. Mercury is a neutral planet and it behaves like the planet it sits with. Its maturity age is considered as 35 years.

Mercury in House-11

Mercury can make you versatile at acquiring wealth in different ways. You may grow in intellectual knowledge. They enjoy communication and mixing with people and groups. You may be interested in spreading the cause of knowledge. You are good with communication and possess the ability to give an influential speech.

Mercury in Sagittarius

If your Mercury sits in the sign of sagittarius then your thought process is effected in that it gives you a lot of freedom in thoughts and also in speech, as Mercury represents both intellect and communication. Now since Sagittarius is a fire sign and ruled by Jupiter, you will be truthful and will have a straight forward attitude but will also be abrupt in speech which can upset others. You will also think along philosophical lines due to the influence of jupiter.

Related Planets with Mercury

1. Mercury-Venus

Both these planets share friendly relationship with each other and this conjunction/mutual relationship is a good one to have in ones chart. If you have this conjunction/mutual relationship in your chart then you may get into finance related works. You will be very good at counting as Mercury represents calculation and since Venus represents wealth it can show that you use your calculative skills to earn income. You can also get into Banks and stock markets, as Mercury represents business and with Venus(wealth) it will get you benefit from doing business related to wealth, especially if the conjunction/mutual relationship takes place in Virgo, which represents business. Not only calculative skills but this conjunction/mutual relationship also bestows you with creativity and you will be skilful and talented. You can also benefit from media and movie works if these planets are in good dignity and in good houses in your chart. As Venus represents love, it can show that you are good at flirting in love matters. Also with this placement you won't get depressed after a breakup and it will be quiet easy for you to shift from one relationship to other simply because Mercury the fast traveller is now with the planet of love, so the change is rather fast. With this conjunction/mutual relationship you will definitely be a very talented and creative person.

Advanced Planet Analysis & Insights

Jupiter is the most benefic planet in Astrology and there is no such thing as enough when said about Jupiter. Jupiter represents wisdom, knowledge, teacher, law, religion, literature, philosophy, optimism, hope and is the main significator of wealth. It also signifies children and husband for a girl. It makes you very religious and spiritual but with all these qualities it gives Obesity as well, as it is the planet of expansion. Jupiter is considered as teacher of all Gods and its maturity age is 16 years.

Jupiter in House-9

Jupiter here, unless afflicted, usually gives you a high sense of morals and righteousness. You may be religious or attracted to spirituality. You are very generous and possess a very optimistic outlook. You have a lot of faith in the divine and get good teachers and gurus. You are fortunate with foreigners and travels. You also enjoy the ritual and all the trappings of religious ceremonies. You may enjoy travel to pilgrimage places. You benefit through your children who may lead a life of general prosperity. You are fortunate in wealth matters and may win through lottery.

Jupiter in Libra

Venus rules libra and is inimical to Jupiter so this placement is not much favorable. Since Jupiter is a natural benefic, this placement does give you some good results. You are definitely a sociable and friendly person and your generosity is admired by all. Still, Jupiter being in an enemy sign, you will not always be sincere.

Related Planets with Jupiter

1. Moon-Jupiter

This is one of the most auspicious conjunction/mutual relationship in Astrology and is known as Gaj-Kesari yoga. If you have this yoga in your chart then you are a very lucky person as this can give you all the worldly pleasures and luxuries. You will feel like a king in your life. Both these planets are natural benefics and natural friends and generally give good results. But still, being in good dignity, in the right house, and having proper dashas are also important factors that should be taken into consideration. This conjunction/mutual relationship is benefic for you even if it is not strong enough and gives expanded benefits from mother and maternal relatives. You will surely be highly knowledgeable and will acquire higher education. Your mother can be an immense source of wisdom and fortune for you and you will remain highly optimistic and faithful in every phase of your life. This conjunction/mutual relationship also shows that either your mother or you can be a teacher or a counsellor in profession. If placed in wrong dignity then this can show that you blind follow your mother to an extent where no matter what she does, you will never find her at fault. Overall it is a very good conjunction/mutual relationship to have in a chart.

2. Jupiter-Saturn

Jupiter and Saturn share a neutral relationship and this conjunction/mutual relationship is both a good and bad one to have in your chart. Here, Saturn will be dominant, as always, and will gives results according to its own nature. Saturn delays everything and Jupiter is pure knowledge, it represents your teachers and gurus in life, your beliefs, right morals, your education too. Here, Saturn puts restriction on the qualities of Jupiter and delays them in the initial years, that is, Saturn will cause some delay in getting your early education and it is generally before your 30s that you will not find the right teachers or gurus in your life. You will lack good guidance and will not hesitate to question your teachers regarding their knowledge base and teaching. There will always be a clash of opinions between your teachers/ gurus and you. All the benefits regarding Jupiter will be delayed in life but you will always be effortful in completing your education. Although you will be hardworking, your belief system will develop better in the later part of the life. It's only in your 30s that you will get clarity and positive results of this conjunction/mutual relationship. You will develop right morals and beliefs with patience and perseverance and even though you were not able to get good teachers in the early part of your life, you will have the opportunity to learn from wise/old teachers in the later part of it.

Advanced Planet Analysis & Insights

Venus by nature is a natural benefic planet which represents convenience. Vehicles, liquid money or anything that helps make our life comfortable comes under Venus. Venus is the main signifactor of marriage and represents wife or girlfriend for a man. Not only that, all the relations are dependent on Venus in the chart as it is its natural signifactor. Beauty and love is also Venus. Your desires are represented by Venus which are the cause of all problems in life. Its Maturity age is around 25 years.

Venus in House-12

Venus does well in the 12th house and can give you pleasure in sex, sleep and intoxication. You can be extravagant and will like to enjoy all the luxuries in life. You like traveling and can enjoy foreigners and faraway places. You can be overindulgent and happy in solitude.

Venus in Capricorn

Capricorn is ruled by Saturn and is a friendly placement for Venus as both share friendly relationship. If you have your Venus in the sign of Capricorn then this means that you are a loyal partner and are well aware of your responsibilities in a relationship. But since its a practical sign, you will look for material security and will act with emphasis on practicalities. You may not be demonstrative in your affection but your love in surely the enduring type.

Related Planets with Venus

1. Mars-Venus

Mars and Venus are neutral to each other. Mars is passion and Venus. Now you may think that this conjunction/mutual relationship will make you a passionate lover but this is only possible when both the planets are in the best dignity i.e. in exalted or friendly signs. This is why it is a tricky conjunction to have. If you have this conjunction in good dignity then this can make you a loyal person and one who is committed for the relationship. You will definitely be a passionate lover. But If even one of the planets in your chart is not well placed i.e. in bad dignity, then this can give boost to negative/lower traits of both the planets. This can increase your aggression and you will become violent which is represented by negative Mars and in the same way this will excessively make you indulge in sex, love for luxury which is represented by Venus. Here, it can make you someone like a sex addict or someone who sexually abuses others. This can also show that you yourself have faced sexual abuse in life. You will be a very possessive in your relations and as Mars also represents capture, it will be hard for you to let go and forget the relationship and can go to any extent to bring back and keep a hold on it. But mainly due to the aggression in relations you will face issues in love matters.

2. Mercury-Venus

Both these planets share friendly relationship with each other and this conjunction/mutual relationship is a good one to have in ones chart. If you have this conjunction/mutual relationship in your chart then you may get into finance related works. You will be very good at counting as Mercury represents calculation and since Venus represents wealth it can show that you use your calculative skills to earn income. You can also get into Banks and stock markets, as Mercury represents business and with Venus(wealth) it will get you benefit from doing business related to wealth, especially if the conjunction/mutual relationship takes place in Virgo, which represents business. Not only calculative skills but this conjunction/mutual relationship also bestows you with creativity and you will be skilful and talented. You can also benefit from media and movie works if these planets are in good dignity and in good houses in your chart. As Venus represents love, it can show that you are good at flirting in love matters. Also with this placement you won't get depressed after a breakup and it will be quiet easy for you to shift from one relationship to other simply because Mercury the fast traveller is now with the planet of love, so the change is rather fast. With this conjunction/mutual relationship you will definitely be a very talented and creative person.

3. Venus-Saturn

Venus and Saturn are natural friends. Venus represents love and relations, whereas Saturn gives delays and frustration in your life. Saturn will be dominant here and generally, no matter in which house Saturn sits, its basic job is to create delays and hurdles, atleast till mid 30s. whatever we hate is Saturn and it can be called as natural enemy for all because no matter how good, delays are a inevitable. Here, Saturn creates delays regarding things related to Venus and it is only after experiencing the bad side of things is when you slowly get better with hardwork and perseverance. It's not necessary that you won't get into relationships before your 30s, you will, its just that those relationships will be meaningless and rubbish and will only be a source of grief to you. But it is generally in the second part of your life that you will find true and meaningful love which lasts forever and so it is advised that you marry only after you cross your 30s for a healthy and peaceful married life. Not only relations but also other factors like luxury, arts, wealth, creativity etc. that are related to Venus will take time to develop but surely will. You will be prosperous and with time you start to get the realisation of the importance of others and manage your every relation and have a strong belief system but you can be somewhat strict and serious in those matters. With this conjunction/mutual relationship you can get into the fields of finance and creativity and will do very well there.

Advanced Planet Analysis & Insights

Saturn is limitations and constrictions. Saturn is the planet that gives structure to life. It is discipline, rules, law, justice, and gives delays in life. Saturn is also the karaka of detachment. Saturn is perceived as that strict teacher who would teach you things and then later would take a test as well. Saturn shows you the reality and makes you work hard for the matters related to the houses connected with Saturn in the chart. Saturn is the lord of karma and reminds us of taking care of our actions.

Saturn in House-3

This is a fairly good placement for Saturn, as it can give a stable and robust personality. You are very persistent, although slow to initiate things. You may have a capacity to preserve, although you will encounter obstacles in new ventures and short travels. You may have limited travels. You may have a mature younger sibling, who may lead a life of hardship depending on the strength of Saturn. You are good at organizing and thus in a position to command others.

Saturn in Aries

Aries is a fire sign and is excitable and impulsive which is opposite to Saturn's very slow and cautious nature. This is the sign of debilitation for Saturn and it gives worst results here. Firstly you will not be able to use your initiative taking ability properly as saturn is not able to organize itself well in this sign. Secondly because of the restrictions put by saturn on the Aries, there can be chaos and rashness as it is difficult for you to express your energetic side.

Related Planets with Saturn

1. Moon-Saturn

Moon is your mind whereas Saturn mostly brings stress and sadness in life. You can figure by this that this will effect you thinking in a negative way. This conjunction/mutual relationship will create a lot of stress, especially in the 1st half of your life. Your emotions will be damaged here and you may not get what you expect from life. You will find that you suppress your emotions most often and this fills you with further frustration. As Moon represents mother, this conjunction/mutual relationship can show a lack of nourishment from Mother. Stress in the early life will also be due to the responsibilities that you get which makes you a serious person. You can also get into depression due to these reasons. You will generally be the mature one out of all your friends due to which in early life, you may not be able enjoy the things that your friends do but it is this seriousness from the early age that will make you a legend as every legend has his/her early age disturbed. Even though the conjunction/mutual relationship is not a good one to have, this can be very useful in Meditation. This conjunction/mutual relationship can show that you are able to limit your thoughts which is needed for meditation.

2. Mars-Saturn

Mars and Saturn are two strong malefic planets and are inimical to each other. Where on one hand Mars shows quickness and go getting attitude, on the other, Saturn slows down everything and delays it. As you can see that they are quiet opposite, so, this causes a planetary war in the house where this conjunction/mutual relationship falls. This is one of the most stressful combinations to have in a chart as this increases the struggle for almost everything. Having this conjunction/mutual relationship in your chart is not favourable as it will create a lot of stress in your life due to the delays. Due to this placement nothing comes easy and early for you and you will have to put repetitive efforts for achieving your goal which can make you sad at times. The biggest benefit that you can get out of this conjunction/mutual relationship is that you will become a very hard working person especially relating to the matters in which this conjunction/mutual relationship takes place. Since Mars is a soldier and Saturn is law, this can show that you can be related to the Law field and will be very law abiding, given good dignity of planets. You can be tech- savvy but if their dignity is not good then chances of accidents will be much more and instead of abiding by law you become a rebel. Still you will work hard and reap the good results with constant and long term efforts.

3. Jupiter-Saturn

Jupiter and Saturn share a neutral relationship and this conjunction/mutual relationship is both a good and bad one to have in your chart. Here, Saturn will be dominant, as always, and will gives results according to its own nature. Saturn delays everything and Jupiter is pure knowledge, it represents your teachers and gurus in life, your beliefs, right morals, your education too. Here, Saturn puts restriction on the qualities of Jupiter and delays them in the initial years, that is, Saturn will cause some delay in getting your early education and it is generally before your 30s that you will not find the right teachers or gurus in your life. You will lack good guidance and will not hesitate to question your teachers regarding their knowledge base and teaching. There will always be a clash of opinions between your teachers/ gurus and you. All the benefits regarding Jupiter will be delayed in life but you will always be effortful in completing your education. Although you will be hardworking, your belief system will develop better in the later part of the life. It's only in your 30s that you will get clarity and positive results of this conjunction/mutual relationship. You will develop right morals and beliefs with patience and perseverance and even though you were not able to get good teachers in the early part of your life, you will have the opportunity to learn from wise/old teachers in the later part of it.

4. Venus-Saturn

Venus and Saturn are natural friends. Venus represents love and relations, whereas Saturn gives delays and frustration in your life. Saturn will be dominant here and generally, no matter in which house Saturn sits, its basic job is to create delays and hurdles, atleast till mid 30s. whatever we hate is Saturn and it can be called as natural enemy for all because no matter how good, delays are a inevitable. Here, Saturn creates delays regarding things related to Venus and it is only after experiencing the bad side of things is when you slowly get better with hardwork and perseverance. It's not necessary that you won't get into relationships before your 30s, you will, its just that those relationships will be meaningless and rubbish and will only be a source of grief to you. But it is generally in the second part of your life that you will find true and meaningful love which lasts forever and so it is advised that you marry only after you cross your 30s for a healthy and peaceful married life. Not only relations but also other factors like luxury, arts, wealth, creativity etc. that are related to Venus will take time to develop but surely will. You will be prosperous and with time you start to get the realisation of the importance of others and manage your every relation and have a strong belief system but you can be somewhat strict and serious in those matters. With this conjunction/mutual relationship you can get into the fields of finance and creativity and will do very well there.

Advanced Planet Analysis & Insights

Rahu is illusion and an imaginary planet and is generally knows as the North node of Moon. According to Vedic astrology, Rahu is malefic as it is a materialistic planet and hinders the path to moksha. Rahu represents obsession, fame, wealth, success, foreign lands, Medicines, Drugs, movies, social media or any kind of intoxication. Cheating is also associated with Rahu. Rahu is uniqueness in life and can show someone who breaks the old traditions of the society and has an out of the box thinking.

Rahu in House-7

Rahu in the 7th house will make you a very social person and you will have a reputed status in the society. Most of your life will be balanced and harmonious. Your love life will be romantic and passionate. This placement will help you in getting a stable personal life and you will be more self-centered. Your fortune will rise after getting married. In its lower principle there will arise some misunderstandings that may end up in break ups. You will be involved in handling counsellors, psychologists, project coordinators etc. You will work in your own business rather than working under someone else

Rahu in Leo

Leo is a fire zodiac sign which is represented by the lion. It is ruled by the Sun .You will possess huge pride and self-esteem. You will be hungry of respect and dignity. You will not be involved in any such doing that will tarnish your image and honour. You will be bit commanding, short tempered and little bit egoistic. You will not be a people pleaser. You will not be the kind of person who will end up being the clown in the group as this may lower your pride. Just like the lion who is the king of the jungle and who has the final say you too will not be less than him. You will be someone who wants to be taken seriously. You will be very talented and creative with your ideas and thoughts. Rahu will make you more self-absorbed and self-centered. This disposition is common in professions like artists, philosophers, social activists, philanthropists, astrologers , internet related professions and those dealing with electricity. This placement is not so friendly and Rahu is more destructive towards Sun and hence you should not expect much of the good material results from it unless other factors are over-powering. Jimi Hendrix and Helena Petrovna Blavatsky are two eminent personalities born with this kind of disposition. Both of them fought off their shyness and came forth as the strong personalities. Blavatsky opened up to the world through writings and Hendrix through music via electric guitar which gave him success in the foreign land.

Advanced Planet Analysis & Insights

Ketu is our accomplished past life deeds and so in this life we feel detached with the things related to the house in which ketu sits. Ketu is isolation and separation. It represents spirituality and moksha. In fact it is Ketu that shows whether a person will attain moksha in this lifetime or not. Consequently Ketu represents mysticism, occult, astrology, numerology or any other spiritual subject but much will be dependent on the position of Ketu in horoscope. since it's a demon, It is a malefic planet.

Ketu in House-1

Ketu in the 1st house will enhance your psychic abilities. Physically you will possess short height and an ordinary appearance. You will be more inclined towards spiritual side of the universe. Lord Krishna from the information available from the Vedic scriptures had this placement. Other personalities include Sigmund Freud who was the founding fathers of the psychotherapy and psychoanalysis in the modern era.

Ketu in Aquarius

Aquarius is one of the zodiac signs which is represented by the water bearer which is a mystical healer who showers water or life upon the land. It is ruled by the planet Saturn. You will overcome your unnecessary pride and ego and will expand your horizons and will work effectively in group activities. You will feel little detached from the materialistic matters of the world. This placement produces many philosophers of one kind or another. You will be very creative with your ideas and thoughts and will always be open to innovations. You might venture on to study subjects like Astrology, Occult sciences etc or handling new technology. You may be little shy and may not mix up easily with the people since your childhood and this may reflect in your adult life as well. You will always be available to help others and your dictionary will lack the word ‘no’. You may appear impractical and naive to others around you but you will have a lot more to give. This placement will develop a delicate balance between you and your surroundings. But an excess of self centered attitude can jeopardize your intentions. Many of the evolved souls are born with this kind of association who spread love, joy ,wisdom and compassion to the people surrounding them. This disposition is common in professions like artists, philosophers, social activists, philanthropists, astrologers , internet related professions and those dealing with electricity. This placement will bring neutrality in your life. Jimi Hendrix and Helena Petrovna Blavatsky are two eminent personalities born with this kind of disposition. Both of them fought off their shyness and came forth as the strong personalities. Blavatsky opened up to the world through writings and Hendrix through music via electric guitar which gave him success in the foreign land.

Advanced Planet Analysis & Insights