Planet Reports

The placement of Moon can make a lot of difference in the way a person lives his/her life. Most importantly Moon represents your mother, emotions and mind. Its exaltation sign is Taurus and it is said that with this placement the mother will be spiritual and would play a vital role to instil all the good moral values in the child and would make him/her spiritual. But if the moon is weak in horoscope then the person will be apathetic and will suffer mentally, repeating the mistakes again and again.

Moon in House-2

This placement gives fluctuating finances but gentle, soft and emotional speech to you. If the Moon is well placed, it provides family happiness and an emotional attachment to the family.

Moon in Aquarius

Your Moon is placed in the sign of Aquarius which is ruled by Saturn and since it's a humanitarian sign, you will be very concerened about others and will be able to see things on a very broad level. You are compassionate, sociable and will act according to your charitable insticts. You have strong nurturing qualities due to which people admire you and can count upon you for support. However this doesn't always ensure physical comforts or well being in life.

Related Planets with Moon

1. Moon-Jupiter

This is one of the most auspicious conjunction/mutual relationship in Astrology and is known as Gaj-Kesari yoga. If you have this yoga in your chart then you are a very lucky person as this can give you all the worldly pleasures and luxuries. You will feel like a king in your life. Both these planets are natural benefics and natural friends and generally give good results. But still, being in good dignity, in the right house, and having proper dashas are also important factors that should be taken into consideration. This conjunction/mutual relationship is benefic for you even if it is not strong enough and gives expanded benefits from mother and maternal relatives. You will surely be highly knowledgeable and will acquire higher education. Your mother can be an immense source of wisdom and fortune for you and you will remain highly optimistic and faithful in every phase of your life. This conjunction/mutual relationship also shows that either your mother or you can be a teacher or a counsellor in profession. If placed in wrong dignity then this can show that you blind follow your mother to an extent where no matter what she does, you will never find her at fault. Overall it is a very good conjunction/mutual relationship to have in a chart.

Advanced Planet Analysis & Insights

Mars represents our will power, courage, fighting ability, aggression, anger, soldier, male friends, fighter, land(real estate) etc. Mars is a fiery planet and loves action in life and according to the placement in the horoscope can tell about the ability of the person to take actions. Also the position of Mars can show the way a person would fight in life, that is , either legally or illegally. Since Mars is an aggressive planet, it is considered a natural malefic, but defines the will power of a person.

Mars in House-5

Mars is a burning fiery planet. In the 5th house, it will give a highly passionate or highly sexual outlook. You are very impatient or aggressive with your thoughts. You may have trouble having children, especially women, with this placement as Mars can cause reproductive problems. Mars gives a burning kind of creativity. You have a lot of energy and maybe highly talented at sports and other games. You may have a highly logical or scientific mind. The mind can be crude and unrefined, so sensitivity to morals and other virtues cannot be vouched for unless mars is in a good sign, ruling good houses or well aspect. Mars will give impulsive and rash behaviour in love affairs.

Mars in Taurus

Mars in the earth sign Taurus is comfortable because both represent hardwork. Mars is happiest in the earth signs. You are determined and due to influence of Venus you will be strongly attracted to beauty. You will take interest in music and luxuries. However this placement also shows that you can have high sexual drive.

Related Planets with Mars

1. Mars-Venus

Mars and Venus are neutral to each other. Mars is passion and Venus. Now you may think that this conjunction/mutual relationship will make you a passionate lover but this is only possible when both the planets are in the best dignity i.e. in exalted or friendly signs. This is why it is a tricky conjunction to have. If you have this conjunction in good dignity then this can make you a loyal person and one who is committed for the relationship. You will definitely be a passionate lover. But If even one of the planets in your chart is not well placed i.e. in bad dignity, then this can give boost to negative/lower traits of both the planets. This can increase your aggression and you will become violent which is represented by negative Mars and in the same way this will excessively make you indulge in sex, love for luxury which is represented by Venus. Here, it can make you someone like a sex addict or someone who sexually abuses others. This can also show that you yourself have faced sexual abuse in life. You will be a very possessive in your relations and as Mars also represents capture, it will be hard for you to let go and forget the relationship and can go to any extent to bring back and keep a hold on it. But mainly due to the aggression in relations you will face issues in love matters.

Advanced Planet Analysis & Insights

Mercury represents our communication and marketing skills, logical thinking, memory, quick decision making etc. It also represents calculation so if you are really good with calculating numbers without the use of computers, then you can say that Mercury is well placed and is favourable. In Astrology it is considered as prince among the planets and so it generally represents young age. Mercury is a neutral planet and it behaves like the planet it sits with. Its maturity age is considered as 35 years.

Mercury in House-6

Mercury in the 6th house gives you a sensitive nervous system. When Mercury is afflicted, it can give rise to Mercury related diseases which are discussed below. Mercury will make you very good at any detailed work, usually of an intellectual or analytical nature or work involving writing, communication or use of the hands. Mercury may create difficulties or enmity with others through your speech. You may suffer difficulties through backbiting and gossip from enemies. Mercury gives you an ability to juggle debts. Mercury ruling with, in the 6th house, is a good placement for comedians, as it gives one the ability to observe life in great detail and find humour in the most ordinary things.

Mercury in Gemini

Gemini is the own sign of Mercury and here it is well placed. Here Mercury enhances your intellectual abilities and therefore makes you extremely clever and one with ingenious mind. Since it is an Air sign you can be restless at times and will keep thinking unnecessarily but again this placement in beneficial as it makes you adept in communication. People enjoy being in your company also because of your natural talent at telling jokes. Although you will be quick to react, their is a tendency of the mind to think superficially.

Related Planets with Mercury

1. Sun-Mercury

Sun and Mercury are the two planets that are always around each other. 90% of the times these two are found to be in the same house and is a very common yoga found in the birth charts of most people. Does this mean they all get the same result? NO. It depends on degree wise closeness in the conjunction/mutual relationship and anything within 10 degrees is considered a good conjunction/mutual relationship. This Yoga is commonly known as Buddha-Aditya yoga in Astrology in which Buddha means Mercury and Aditya means the Sun. If you have this conjunction/mutual relationship in your horoscope then it is generally said that this makes you a highly intelligent person as Mercury's intellect is now further enhanced by the Sun's light. This doesn't mean that everybody with this conjunction/mutual relationship will become scientists but this will make one grasp things faster than others. Information will matter to you a lot and you may be always looking for it. You will have a fiery way of communication both with speech and writing so your career can be related to counselling or communications and may have to travel a lot. You may not be liked by all in your office due to your fiery way of speaking. Generally planets undergo combustion when they come in close degrees with the Sun but this is not the case with Mercury. This conjunction/mutual relationship is different from the rest in that Mercury is not really impacted by combustion by the Sun as it is always near to the Sun and is used to its heat. But if Mercury is at exact same degrees then you may have issues regarding communication with siblings and expressing your ideas. Otherwise it's a good conjunction/mutual relationship to have in your birth chart.

2. Mercury-Venus

Both these planets share friendly relationship with each other and this conjunction/mutual relationship is a good one to have in ones chart. If you have this conjunction/mutual relationship in your chart then you may get into finance related works. You will be very good at counting as Mercury represents calculation and since Venus represents wealth it can show that you use your calculative skills to earn income. You can also get into Banks and stock markets, as Mercury represents business and with Venus(wealth) it will get you benefit from doing business related to wealth, especially if the conjunction/mutual relationship takes place in Virgo, which represents business. Not only calculative skills but this conjunction/mutual relationship also bestows you with creativity and you will be skilful and talented. You can also benefit from media and movie works if these planets are in good dignity and in good houses in your chart. As Venus represents love, it can show that you are good at flirting in love matters. Also with this placement you won't get depressed after a breakup and it will be quiet easy for you to shift from one relationship to other simply because Mercury the fast traveller is now with the planet of love, so the change is rather fast. With this conjunction/mutual relationship you will definitely be a very talented and creative person.

3. Mercury-Saturn

Mercury and Saturn are natural friends and although they give their combined effect, they will still give result according to their nature. Mercury is communication and Saturn is slowness so this can show that you will speak with a certain slowness in your approach. Saturn here generally gives problems in the early years, say upto 30 yrs, and you face certain delay in starting speaking in childhood. You will be an introvert person and Saturn here will make you fearful as well. Saturn is restriction, and here it puts limitations on the qualities of the planet Mercury and delays things related to the same in your life like communication, sharp intellect, keen observation etc. Still you will be able to express yourself with writing and will be able to write lengthiest of the articles because even though there are delays, you will have patience and are very hardworking. Also, you will do great at research work as it takes a lot of time and great intellectual abilities. You will generally experience better effects of this combination in the second half of your life. Also Saturn is Justice, so you are no doubt a fair and judicious person and your opinions are never biased and you now how to keep yourself neutral. You will have great knowledge of the modern gadgets and will like to keep yourself updated with the latest technology and will also be interested in learning computer or ancient languages. You can also do good in business.

Advanced Planet Analysis & Insights

Jupiter is the most benefic planet in Astrology and there is no such thing as enough when said about Jupiter. Jupiter represents wisdom, knowledge, teacher, law, religion, literature, philosophy, optimism, hope and is the main significator of wealth. It also signifies children and husband for a girl. It makes you very religious and spiritual but with all these qualities it gives Obesity as well, as it is the planet of expansion. Jupiter is considered as teacher of all Gods and its maturity age is 16 years.

Jupiter in House-3

Jupiter in the 3rd house is a fortunate placement for the 3rd house, although not for Jupiter. The 3rd house can harm some of Jupiter’s significations, such as generosity, as the 3rd house has more self-centred energy. Jupiter in the 3rd house gives an expansive voice and makes you very open in communication. You have a lucky younger sibling. You may have a strong talent for creative or musical activities and good command and teaching others. You can benefit from short travels. You are lucky in fulfilling desires and your optimism makes it easy for you to take the initiative.

Jupiter in Pisces

Jupiter sitting in its own sign of Pisces is a really good placement and if you have this placement then you will definitely receive beneficial effects of Jupiter. Jupiter here illuminates and expands the creative side of Pisces and make you highly creative. Being generous is your natural trait. You will take interest in charitable work and will never step back if it comes for the service of others. Because of all these qualities you act as an inspiration for people around you.

Related Planets with Jupiter

1. Moon-Jupiter

This is one of the most auspicious conjunction/mutual relationship in Astrology and is known as Gaj-Kesari yoga. If you have this yoga in your chart then you are a very lucky person as this can give you all the worldly pleasures and luxuries. You will feel like a king in your life. Both these planets are natural benefics and natural friends and generally give good results. But still, being in good dignity, in the right house, and having proper dashas are also important factors that should be taken into consideration. This conjunction/mutual relationship is benefic for you even if it is not strong enough and gives expanded benefits from mother and maternal relatives. You will surely be highly knowledgeable and will acquire higher education. Your mother can be an immense source of wisdom and fortune for you and you will remain highly optimistic and faithful in every phase of your life. This conjunction/mutual relationship also shows that either your mother or you can be a teacher or a counsellor in profession. If placed in wrong dignity then this can show that you blind follow your mother to an extent where no matter what she does, you will never find her at fault. Overall it is a very good conjunction/mutual relationship to have in a chart.

Advanced Planet Analysis & Insights

Venus by nature is a natural benefic planet which represents convenience. Vehicles, liquid money or anything that helps make our life comfortable comes under Venus. Venus is the main signifactor of marriage and represents wife or girlfriend for a man. Not only that, all the relations are dependent on Venus in the chart as it is its natural signifactor. Beauty and love is also Venus. Your desires are represented by Venus which are the cause of all problems in life. Its Maturity age is around 25 years.

Venus in House-5

Venus is a highly creative planet, so it is a good placement for an artist. It gives great romantic attraction and enjoyable love affairs. Venus is good for creative activities involving colour, sense of design, music, fashion etc. Venus is a luxury-loving planet, so it may indicate indulgence and love for enjoyments. Venus gives you a sensual or sweet outlook and sweet thoughts. Like the other benefices, Venus can give good results in speculation. For occult learning, Venus needs to be intimately connected with Mercury and receive from Saturn.

Venus in Taurus

Venus rules the sign of Taurus and performs well here. It's lower sensual nature is better expressed here. Venus is the planet of beauty and here it feels comfortable and free to express itself. This Venus blesses you with physical beauty and sexiness. It adds sweetness to your character. You will be loyal and steadfast in love but this placement can also make you an extravagant person who loves luxury and is indulgent. Though you will be creative.

Related Planets with Venus

1. Mars-Venus

Mars and Venus are neutral to each other. Mars is passion and Venus. Now you may think that this conjunction/mutual relationship will make you a passionate lover but this is only possible when both the planets are in the best dignity i.e. in exalted or friendly signs. This is why it is a tricky conjunction to have. If you have this conjunction in good dignity then this can make you a loyal person and one who is committed for the relationship. You will definitely be a passionate lover. But If even one of the planets in your chart is not well placed i.e. in bad dignity, then this can give boost to negative/lower traits of both the planets. This can increase your aggression and you will become violent which is represented by negative Mars and in the same way this will excessively make you indulge in sex, love for luxury which is represented by Venus. Here, it can make you someone like a sex addict or someone who sexually abuses others. This can also show that you yourself have faced sexual abuse in life. You will be a very possessive in your relations and as Mars also represents capture, it will be hard for you to let go and forget the relationship and can go to any extent to bring back and keep a hold on it. But mainly due to the aggression in relations you will face issues in love matters.

2. Mercury-Venus

Both these planets share friendly relationship with each other and this conjunction/mutual relationship is a good one to have in ones chart. If you have this conjunction/mutual relationship in your chart then you may get into finance related works. You will be very good at counting as Mercury represents calculation and since Venus represents wealth it can show that you use your calculative skills to earn income. You can also get into Banks and stock markets, as Mercury represents business and with Venus(wealth) it will get you benefit from doing business related to wealth, especially if the conjunction/mutual relationship takes place in Virgo, which represents business. Not only calculative skills but this conjunction/mutual relationship also bestows you with creativity and you will be skilful and talented. You can also benefit from media and movie works if these planets are in good dignity and in good houses in your chart. As Venus represents love, it can show that you are good at flirting in love matters. Also with this placement you won't get depressed after a breakup and it will be quiet easy for you to shift from one relationship to other simply because Mercury the fast traveller is now with the planet of love, so the change is rather fast. With this conjunction/mutual relationship you will definitely be a very talented and creative person.

Advanced Planet Analysis & Insights

Saturn is limitations and constrictions. Saturn is the planet that gives structure to life. It is discipline, rules, law, justice, and gives delays in life. Saturn is also the karaka of detachment. Saturn is perceived as that strict teacher who would teach you things and then later would take a test as well. Saturn shows you the reality and makes you work hard for the matters related to the houses connected with Saturn in the chart. Saturn is the lord of karma and reminds us of taking care of our actions.

Saturn in House-6

Saturn in the 6th house is generally good for overcoming debts, illness, and enemies as Saturn is a planet of limitation. These things may not arise too much in your life unless Saturn is afflicted. Saturn, as a planet of service, gives service work when placed in the 6th house. Daily work may involve some form of manual labour. Saturn can be plodding and meticulous with detail. If Saturn is afflicted, it can be very bad for health as Saturn is a planet that rules disease in general. These diseases are listed below. Saturn gives its results slowly, so illness and other 6th house issues may form over a long period of time. Saturn can cause health problems in later life. Saturn gives you an ability to discipline yourself. It can provide much-regulated habits and a liking for routine. You can be very austere in your personal habits and live a very ordered kind of life.

Saturn in Gemini

Saturn does really well in this sign and this is a friendly placement for Saturn. Gemini is ruled by Mercury which represents intellect and Saturn here help you concretize and specify your thoughts and helps you focus better that inturn helps you in making decisions. Saturn is considered best in the Air signs but is most lighthearted in Gemini and with this placement you find it easy to express your wit and sarcasm. This helps you with the problems that Saturn generally gives like delays, melancholia and they don't last for long.

Related Planets with Saturn

1. Sun-Saturn

Sun and Saturn are two of the biggest enemies in Astrology. This is said to be the most stressful conjunction/mutual relationship you can have in your chart and it is bound to give you negative results no matter what positive you want to draw from it. This only causes destruction in whichever house it is placed in your chart. Sun represents father and authorities and so clearly you will face issues regarding the same. This can show that you generally have a distant relation from the father or if you are together then the relationship would be quiet stressed. Same with the Authorities, the higher ups may never treat you well and you can face constant problems from them. This also shows that you will grow in an environment of fear and will absorb the same as the confidence given by the Sun is afflicted by the fear factor of the Saturn and this remains no matter how far they are from each other degree wise. The fear for you increases as they get more and more closer to each other. But because you always stayed away from the father, you still grow into a responsible person as you took up all the responsibility early in your life. You will abide by the law and this conjunction/mutual relationship can give you help in Government or Legal field but hard work will still be there. On the contrary, if you don't follow the law, you will never be able to expect help from this conjunction/mutual relationship. Your career growth may be delayed and it's generally after the age of 30 that you will get some good results from the house this conjunction/mutual relationship is placed in.

2. Mercury-Saturn

Mercury and Saturn are natural friends and although they give their combined effect, they will still give result according to their nature. Mercury is communication and Saturn is slowness so this can show that you will speak with a certain slowness in your approach. Saturn here generally gives problems in the early years, say upto 30 yrs, and you face certain delay in starting speaking in childhood. You will be an introvert person and Saturn here will make you fearful as well. Saturn is restriction, and here it puts limitations on the qualities of the planet Mercury and delays things related to the same in your life like communication, sharp intellect, keen observation etc. Still you will be able to express yourself with writing and will be able to write lengthiest of the articles because even though there are delays, you will have patience and are very hardworking. Also, you will do great at research work as it takes a lot of time and great intellectual abilities. You will generally experience better effects of this combination in the second half of your life. Also Saturn is Justice, so you are no doubt a fair and judicious person and your opinions are never biased and you now how to keep yourself neutral. You will have great knowledge of the modern gadgets and will like to keep yourself updated with the latest technology and will also be interested in learning computer or ancient languages. You can also do good in business.

3. Saturn-Rahu

Saturn is the lord of justice and time. This conjunction/mutual relationship can result in either good or bad. When in positive aspect you will develop a deep curiosity and interest in studying foreign languages or about their architecture and culture. You will be a ruthless go getter. In its negative aspect it will make you depressive and mentally weak. You will feel negativity all the time. You will often question about your existence in this world and would even wish for death. You will be emotionally dry and will lack the sensitive nature. You will not be empathetic rather will hurt people around you from your talks. You will be selfish, greedy, pessimist and a hypocrite person. With this combination you will initially face struggles and obstacles in your life. People having professions like politician, rulers and dictators mostly have this kind of combination. This combination is also known as Shapit yoga. All this frustration is because of the polarity between these two planets and how they behave naturally. Where on one hand Rahu will give you desires regarding the house this combination takes place in and with this you would want to go forward with full force but won't be able to as now Saturn will become a block and make you realise that you will only achieve this particular thing after a lot of hard work and delayed time. This will happen every time and thus will fill you with all the frustrations. Other way of putting it could be that now Rahu will take up the traits of Saturn i.e. delays, frustration, hardwork and then increase them manifolds. This is why it is also known as shapit yoga. It is said that the only way to deal with this situation is to surrender to it. Work hard and have immense patience for favourable results.

Advanced Planet Analysis & Insights

Rahu is illusion and an imaginary planet and is generally knows as the North node of Moon. According to Vedic astrology, Rahu is malefic as it is a materialistic planet and hinders the path to moksha. Rahu represents obsession, fame, wealth, success, foreign lands, Medicines, Drugs, movies, social media or any kind of intoxication. Cheating is also associated with Rahu. Rahu is uniqueness in life and can show someone who breaks the old traditions of the society and has an out of the box thinking.

Rahu in House-1

This placement will prove out to be very fortunate for you. You will become confident and will be able to showcase your talent to the outside world. You will be bit egoistic and will not let your guard down easily that might irritate the people surrounding you. This may not only create negativity but will also blur your decisions. In its higher principle Rahu will increase your curiosity in knowing the hidden secrets of the universe and within yourself. Many saints and philosophers have this kind of combination. You will not be a person who can live in captivity but rather will be a free bird. You will be physically fit and will love doing adventurous sports. You will be an introvert and would love to spend time alone.

Rahu in Capricorn

Capricorn is the last earth sign of the zodiac which is highly disciplined. It is ruled by the planet Saturn. Rahu’s positioning in Capricorn is a friendly one and it will provide you with all the material success in your life. You will not be in favour of getting restricted only to your home and will be very ambitions with concrete goals in your life. You will be focused on your career. You will love your family and spending some quality time with them will be your top priority. But you will encounter a constant scuffle between your career life and family life and hence harmony in your family life will be much important if you want to excel in your career life. In short your career and family life will go hand in hand. You will be tight-lipped about your feelings to others and will have a tightly knit circle only comprising your loved and trusted ones. If your mental peace is unstable due to family issues then you can be the worst one to mess with. Rahu can help you very much in shaping your career life only if your internal emotions are balanced. As Capricorn is a slow sign hence success will not be gifted to you easily. You have to come out of your bubble and have to be bold. Because of your shy nature you most probably will achieve success in the latter half of your life. People having profession as mass leaders, politicians, organizers, managers or working in big companies have this placement. If you want to excel in your career front you need to have patience and preservance. This positioning produces both gems and stones. If you have strong determination to do things against all the odds then Rahu will bestow its luck to you but if you withdraw yourself on getting afraid then you will end up being a hermit and useless person. Once you achieve the success it will last long. Sir Albert Einstein had this kind of placement and because of his intense dedication towards his research his family suffered a lot. This placement made him a legend.

Related Planets with Rahu

1. Saturn-Rahu

Saturn is the lord of justice and time. This conjunction/mutual relationship can result in either good or bad. When in positive aspect you will develop a deep curiosity and interest in studying foreign languages or about their architecture and culture. You will be a ruthless go getter. In its negative aspect it will make you depressive and mentally weak. You will feel negativity all the time. You will often question about your existence in this world and would even wish for death. You will be emotionally dry and will lack the sensitive nature. You will not be empathetic rather will hurt people around you from your talks. You will be selfish, greedy, pessimist and a hypocrite person. With this combination you will initially face struggles and obstacles in your life. People having professions like politician, rulers and dictators mostly have this kind of combination. This combination is also known as Shapit yoga. All this frustration is because of the polarity between these two planets and how they behave naturally. Where on one hand Rahu will give you desires regarding the house this combination takes place in and with this you would want to go forward with full force but won't be able to as now Saturn will become a block and make you realise that you will only achieve this particular thing after a lot of hard work and delayed time. This will happen every time and thus will fill you with all the frustrations. Other way of putting it could be that now Rahu will take up the traits of Saturn i.e. delays, frustration, hardwork and then increase them manifolds. This is why it is also known as shapit yoga. It is said that the only way to deal with this situation is to surrender to it. Work hard and have immense patience for favourable results.

Advanced Planet Analysis & Insights

Ketu is our accomplished past life deeds and so in this life we feel detached with the things related to the house in which ketu sits. Ketu is isolation and separation. It represents spirituality and moksha. In fact it is Ketu that shows whether a person will attain moksha in this lifetime or not. Consequently Ketu represents mysticism, occult, astrology, numerology or any other spiritual subject but much will be dependent on the position of Ketu in horoscope. since it's a demon, It is a malefic planet.

Ketu in House-7

Ketu in 7th house will create some hindrance to your happy married life. You will at times be outspoken and loud which may not be pleasing to some of the people. You will tend to be more self-centered and in order to create a positive aura you need to take off the spotlight from you. J. Krishnamurthy and Nietzsche who were brilliant thinkers of the 20th and 19th century had this kind of placement

Ketu in Cancer

Cancer is one of the most emotional and kind zodiac sign in the list. It is represented by the Crab and is ruled by the Moon. Ketu’s positioning in Cancer would make you a person who is full of feelings and emotions especially due to your past life experiences. Your family and home will always be the apple of your eye. They would mean the world to you. You will possess the warmth and caring nature of the crab. You will be empathetic and extremely helpful to the needy one’s. Because of the strong bond and love you share with your family specially your mother you will be bit reluctant to come out of your Cancerian shell. To the people around you may appear very calm and composed many times on the outside but on the counterpart you may be highly disturbed and strung inside. The first half of your life can be quite tough with many ups and downs but comparatively the second half will be much better and relaxed. The presence of Ketu will always make you deprive of joy with respect to certain matters like home, relationship with your mother, emotional needs, property matters, childhood happiness etc. You may find little obstruction in getting into professions like nursing, hospitality, dairy farming, driving, restaurant business etc. You can be a bit lazy according to the circumstances and can go back to your shell. Ketu has the capacity to provide you with the sense of complete peace and bliss within yourself which is very important but at the same time Ketu considers Moon as its worst enemy and it is not advised to expect the material prosperity unless there are other powerful factors.

Advanced Planet Analysis & Insights