Jean Bousquet

Vocation

French fashion designer, entrepreneur and politician. In 1958, he created the brand Cacharel. Jean Bousquet was the son of a sewing machine salesman; he was immersed in the world of clothes making since childhood. He trained to be a tailor at a technical college and worked for two years as a designer before returning to Paris to found his own fashion house in the Marais quarter. In 1975 Bousquet commissioned L'Oréal to create a perfume for his brand; the successful Anaïs Anaïs was launched in 1978. It was followed by Cacharel pour l'Homme, Loulou, Eden, Loulou Blue, Eau d'Eden, Noa, Nemo, Gloria, Amor Amor, Amor Amor Eau Fraiche, Noa Fleur, Noa Perle, Promesse and Amor pour homme. The latest perfume to be launched is "Liberté", an orange chypre with fresh citrous top notes inspired by a traditional French cake called 'chamonix' and woody heart and base notes with patchouli. The person representing Liberté in ad campaigns is Brazilian born model, Gisele Bündchen, who is also the new face for the brand Cacharel Parfums, following Kate Moss who modeled for Anaïs Anaïs and Laetitia Casta for Promesse. He served as mayor of his hometown Nimes from 1983 to 1995. In 1996, he was sentenced to a year of prison for abuse of public funds to maintain his private chateau during his time as mayor. Link to Wikipedia biography (French)